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B2B-DienstleistungUrsula Volpe · Cleaning
Mrs. Fox Cleaning
A bespoke website built to convert, for Mrs. Fox Cleaning.
Mrs. Fox Cleaning from Wohlen is a cleaning company with a lot of heart. Ursula wanted a website that told her story and attracted the right, high-value customers.
Qualified leads (4 months)
Before0
After21
Clients won
Before0
After15
The new website for Mrs. Fox Cleaning (hover to scroll)
mrsfox.ch
The old website of Mrs. Fox Cleaning
Video testimonial
Ursula Volpe
Mrs. Fox Cleaning GmbH
“21 leads, resulting in 15 customers, with 3 posts + website”
What Ursula Volpe says
„21 leads, resulting in around 15 customers, with 3 posts + website.“
I put together my very first website myself in Wix in one day. And this is what it looked like: five different fonts, misaligned images, no lead form just my email address and phone number. When someone asked me about my website, I was very reluctant to give out the URL. I was still able to build my business because demand is strong and I generated my leads via Facebook and LinkedIn. But it was awkward. Everything that the website was supposed to explain, I had to put into my posts or explain in detail in personal conversations.
I wanted a website that tells my story, that shows what we do and that shows the quality standards that I have for our service and my team. Above all, it should attract the right customers. My services are at the premium end of the market, even by Swiss standards. It doesn't do me any good if the website appeals to people who think our service is great but can't afford it. The website should target exactly those people who say: I'm willing to pay more for good service.
I came to Kris through Stephan Park, who I had been following on LinkedIn for a long time. I liked his texts because they always consistently focus on a niche. An approach that I follow myself. Stephan then recommended working with Kris for the graphic implementation. Since the two of them had already completed several projects together, this immediately gave me confidence.
Already in the first call I noticed that Kris works in a very structured way and that's exactly how the entire collaboration was. I knew at all times where we stood, what my next tasks were and what the team was currently working on. There was a clear timeline, and even when there were delays on my part due to my children being ill and the demands of life with two little ones, the team was very patient and understanding. I am grateful for that to this day.
A special moment for me was the first draft in Figma. I am absolutely not a design person and had no idea how to implement something like this professionally. When I saw what my website would look like for the first time, it was truly a wow moment. The right font, the right spacing, the right imagery - these are things that I have no idea about, but they make an enormous difference in the result.
One idea from Kris that is particularly well received are the before and after photos on the website. In the cleaning sector, imagery is extremely important to show what you can do. We have included four such photos. For example, a completely calcified shower head or a chaotic children's closet, which can be compared using a slider. This makes it tangible that we not only clean, but also tidy up and create order. Customers think this is great.
The website has been live since November 2025. Since then, I haven't spent a single cent on Google Ads or meta advertising. I only made three to four posts on LinkedIn and Facebook. This resulted in 21 leads, of which around 15 people actually became customers. And the feedback I get from interested parties is always the same: the service sounds exactly what they were looking for.
What has fundamentally changed for me is the effort. All I have to do is arouse interest in my posts or at events and point to the website and it does the rest. No more ten-minute explanations of exactly what we do and how. The website converts and that saves me a ton of time.
Today I am proud of my website. It feels high quality, it's clean, which suits Mrs. Fox Cleaning wonderfully, and it represents my brand exactly the way I wanted it to.
My advice to anyone who is still thinking: Don't wait too long and think about the investment in terms of the time it saves. My time is much better spent working on my business and training my team than spending months trying to teach myself what professionals do every day. I wouldn't have reached this level alone even after a year. It's worth it.
Ursula Volpe
Mrs. Fox Cleaning GmbH
I need an online presence that brings me qualified leads !
