What Elisabeth Gruber says
„We are getting more appointments than before, an average of two per week, and it was absolutely worth the investment.“
I’m one of the owners of Gruber Folien GmbH. We manufacture flexible packaging, mainly bags made from plastic film. We’re a medium-sized business with 50 employees, and we produce in Germany.
We did get some clients through the old website, but not as many as we do since the redesign. Most came through outreach and word of mouth. We also make custom products, and there aren’t that many suppliers who do that.
Our old website looked very good, but it sometimes gave people the wrong impression. It wasn’t bringing in the clients who were right for our range. You couldn’t clearly see what we did or who we did it for. The shop dominated the site, which made the products immediately visible. But we also manufacture for large corporations, and the shop didn’t really speak to them.
I hadn’t realised how poorly the website was performing. I liked the way it looked, and design matters to me. It was only after hearing Kris’s ideas and understanding his approach that we saw what was missing. Otherwise, we wouldn’t have changed it.
I discovered Kris through a LinkedIn post. His work and his approach really appealed to me. That was what I wanted.
I didn’t have any doubts. From the first questions to the process he’d put together, everything was transparent. We felt we were in good hands from the start.
Working together went really well. I liked how he found out what we needed and then built the site around our audience. Kris also brought his expertise to the table. He was clear and honest about what would work, what wouldn’t, and what he’d advise against. That helped us a lot. The implementation went to plan, and we reached a result quickly.
Apart from the design, the most valuable part was the regular feedback and check-ins. The process felt different from other projects right from the start. Kris uses modern communication tools and has automated a lot, which saves clients unnecessary calls. You can work through the questions and provide your input whenever you have time.
Since the new website went live, the feedback has been consistently positive. Clients find their way around more easily and feel that the website speaks to them. We added Calendly for bookings, which saves our sales team time. People seem more comfortable booking a call that way. We get more appointments than before, an average of two a week. We’re very happy with that, particularly because we’re a specialist manufacturer, not a consultancy. We’ve already won clients through the new website, too.
When someone asks about our website now, I feel good about sharing it. The homepage answers so many of the questions that matter to clients, including ‘What’s in it for me?’ It’s a long page, as Kris recommended, because that’s where most visitors spend their time. That approach has absolutely worked.
Was it worth the investment? Absolutely. The website performs better.
I wouldn’t say Kris is only suited to one industry. His portfolio covers very different businesses. The approach behind his work applies across industries. We’re a manufacturer rather than a B2B service business, and it worked for us too.
If you’re where we were, I’d definitely recommend getting in touch and having an initial conversation. Working together was really good, and we saw results quickly. The whole thing took no more than six months. When it could have moved faster, that was mostly down to us, not Kris.
Elisabeth Gruber
Gruber Folien GmbH
