
What Laurens Höveler says
„In the first six weeks after the launch, eight to ten inquiries came in, including one project that was commissioned.“
Before working with Kris, our website was something we didn’t pay much attention to. We ran Google Ads, but enquiries were few and far between: one some months, three in others. It was never reliable. There were no references or recent projects on the site, even though that’s exactly what potential clients want to see. As building services engineers, we get a lot of work through recommendations and long-standing partners. But when someone who didn’t know us visited the website, it didn’t show what we were capable of or what we’d already achieved.
Deciding to invest in another redesign wasn’t easy. A website is entirely digital. You spend a significant amount without having anything physical to show for it, so you naturally wonder whether it will pay off.
I found Kris on LinkedIn. His posts about what a website should actually do really resonated with me. We wanted more than a good-looking site: it needed to bring in enquiries. That combination of design and sales impact was what made the difference for us.
The process was very structured. Kris asked the right questions up front and gave the whole project a clear direction. You could see how much thought he’d put into guiding visitors through the website and helping them make a decision. All our communication happened on his platform, so nothing got lost between email and WhatsApp. That made it easy to look things up later.
The results speak for themselves. In the first six weeks after launch, we received eight to ten enquiries, including a confirmed project. That one project alone paid for the website. One client even said she’d called because she liked the new site. It also helps in sales conversations because I can show our recent projects instead of just describing them.
If your business doesn’t rely entirely on existing contacts, and potential clients research you online before getting in touch, I can wholeheartedly recommend working with Kris.

Laurens Höveler
L2 TGA Planungsgesellschaft mbH